About Michelle Florendo

​Michelle Florendo is a decision engineer and coach for Type-A professionals. She is known for her analytical approach to coaching - with a BS in Management Science and Engineering from Stanford University, and an MBA from UC Berkeley's Haas School of Business, Michelle uses a blend of decision engineering, design thinking, and lean startup principles to help her clients map their path forward.

Over the years Michelle has led workshops both domestically and internationally, showing hundreds of driven professionals how to use the principles of decision engineering to tackle complex decisions with less stress and more clarity. She has been repeatedly invited to lead workshops at various conferences and has guest-taught on career decision making in Stanford's famous Design Your Life course. She served on the inaugural coaching team for Seth Godin's altMBA, was a founding member of the Forbes Coaches Council, was a Senior Coach for Management Leadership for Tomorrow, coaches for Startup Parent, and is a faculty coach for Berkeley Executive Coaching Institute. She teaches a decision making course for Stanford Continuing Studies and hosts the podcast, Ask A Decision Engineer.

Michelle has 1500+ hours of coaching experience spanning more than a decade. She holds a certification from Berkeley Executive Coaching Institute, a Professional Certified Coach credential from the International Coaching Federation, and an Integral Coaching certification from New Ventures West.