What Pros vs. Cons lists are really for

Have you ever made a Pro vs. Con list? Yes, the one where you list the advantages on one side and the disadvantages on the other side.

My bet is that you've been using it wrong this entire time. What most people don't know is that it's not about counting up whether there are more advantages or disadvantages. What it's really for is to help you identify patterns in what really matters to you.